contrary marketing » disruption http://blog.carllyons.com dealing with digital disruption Sat, 02 May 2009 09:23:15 +0000 en hourly 1 http://wordpress.org/?v=3.0 Going the extra mile http://blog.carllyons.com/2009/03/27/going-the-extra-mile/ http://blog.carllyons.com/2009/03/27/going-the-extra-mile/#comments Fri, 27 Mar 2009 23:15:43 +0000 carl http://blog.carllyons.com/?p=269 ** This blog has moved. Please bookmark http://www.contrarymarketing.com/blog/ **

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.

]]> http://blog.carllyons.com/2009/03/27/going-the-extra-mile/feed/ 0