contrary marketing » advertising http://blog.carllyons.com dealing with digital disruption Sat, 02 May 2009 09:23:15 +0000 en hourly 1 http://wordpress.org/?v=3.0 Bullet time http://blog.carllyons.com/2009/03/15/bullet-time/ http://blog.carllyons.com/2009/03/15/bullet-time/#comments Sun, 15 Mar 2009 07:29:21 +0000 carl http://blog.carllyons.com/?p=250 ** This blog has moved. Please bookmark http://www.contrarymarketing.com/blog/ **

I was doodling around this morning looking at slo-mo camera geekery when I stumbled upon this extraordinary bit of film, shot at 5,000+ frames per second:

Having seen this on a tech site, I didn’t know I was watching an ad. So when the boy appeared I instinctively had a “What?!? No……” reaction.

Had I seen it in a regular ad break, I think it would have been less surprising/impactful. Does marketing work better or worse when people aren’t expecting it?

And is that a good thing?

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