If you’re a regular reader of RSS feeds, you’ll know they’re the easiest way to enjoy a sumptuous spread of blogs. And though I rarely visit my favourite websites, I never miss an article.

I use Google Reader and it’s the first (and often only) page I check on the web. There are good offline readers (eg, Vienna for the mac) but Reader is web-based and thus syncs across all your home/work computers. There are also a growing number of iPhone apps (Byline being the best to date) which let you continue reading on the move or when offline (eg, on the tube).

It takes a while to find the right feeds for you, but I’ve put together a selection of my favourites in the tech/marketing/thinky space. Right-click here and save this file. You can then easily import this ‘opml’ file into Reader (settings>import>).

Do let me know your suggestions for great sites/feeds I’m missing. Thanks.

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.

I was doodling around this morning looking at slo-mo camera geekery when I stumbled upon this extraordinary bit of film, shot at 5,000+ frames per second:

Having seen this on a tech site, I didn’t know I was watching an ad. So when the boy appeared I instinctively had a “What?!? No……” reaction.

Had I seen it in a regular ad break, I think it would have been less surprising/impactful. Does marketing work better or worse when people aren’t expecting it?

And is that a good thing?