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With the best product pun since Salt ‘n’ Lineker, Ben & Jerry’s have scored some great pre-inauguration PR by renaming their Butter Pecan line to Yes Pecan – highly talkable and bang in line with the brand’s witty, socially progressive positioning
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Why stop there? Politically-themed marketing is the future! McCain’s running mate is rumoured to have her own headache pills coming out later this year – Palin-cillin…
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