http://blog.carllyons.com/2009/01/06/trent-reznor-marketer-of-the-year/ dealing with digital disruption Fri, 20 Mar 2009 14:15:03 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.carllyons.com/2009/01/06/trent-reznor-marketer-of-the-year/comment-page-1/#comment-10 Callum Tue, 13 Jan 2009 09:39:36 +0000 http://blog.carllyons.com/?p=34#comment-10 This tactic had similar success when Radiohead released 'In Rainbows' at the end of 2007. The hype surrounding a free album download where users used an 'honesty box' payment scheme resulted in huge downloads, many paid for, wiith the resulting physical format release still acheiving huge commercial sales. This tactic had similar success when Radiohead released ‘In Rainbows’ at the end of 2007. The hype surrounding a free album download where users used an ‘honesty box’ payment scheme resulted in huge downloads, many paid for, wiith the resulting physical format release still acheiving huge commercial sales.

]]> http://blog.carllyons.com/2009/01/06/trent-reznor-marketer-of-the-year/comment-page-1/#comment-7 Gareth Mon, 12 Jan 2009 09:40:54 +0000 http://blog.carllyons.com/?p=34#comment-7 This is exactly the strategy that green and blacks adopt i found out recently. Its their main marketing vehicle and it has worked tremendously. This is exactly the strategy that green and blacks adopt i found out recently. Its their main marketing vehicle and it has worked tremendously.

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